HUBLOT x ART BASEL
MIAMI
Big Bang 20th Anniversary Celebration
Miami, USA - 2025
To celebrate the 20-year anniversary of the iconic Hublot Big Bang, the brand hosted a private event during Art Basel Miami, gathering leading artists, athletes, and cultural figures.
Scott Media House was appointed to lead the full creative capture of the evening, overseeing film direction, photography, VIP portraits, and overnight content delivery aligned with Hublot’s global brand standards.
The night featured a private performance by 50 Cent, a live set by Meduza, and appearances from Diplo, Khalid, Sofi Tukker, Swae Lee, Ty Dolla Sign, Leon Bridges, and other guests.
The Deliverables
Film
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30-second event recap film
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Social-first cuts for Instagram Reels, TikTok, and press usage
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Horizontal and vertical formats
Photography
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Complete event reportage
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Official photo call of all VIP guests
Turnaround
All content delivered in under 12 hours
Published by Hublot, 50 Cent, VIP guests, and international press
Crew
Producer / Director: Scott Goedkoop
Event Photographer: Davide Frandi
Photo Call: Matteo Gerbaudo
Main Film
Event Photography
Photo Call
Challenges
Luxury events with celebrity talent allow no second chances.
Arrival times shift, access is limited, and lighting conditions change instantly.
With only seconds to capture critical moments, precision becomes non-negotiable.
Our team executed with absolute discipline:
• Pre-dialed setups ready for all lighting scenarios
• Tight coordination between green room, stage, and VIP flow
• Seamless capture of every key arrival and interaction
• Overnight ingest, edit, and delivery under extreme time constraints
Every essential moment was secured and delivered on time.
Impact
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Published globally by Hublot, 50 Cent, VIP guests.
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Content used across social, press and Basel activations.
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Overnight delivery enabled day-one global PR amplification.
Another high-stakes production delivered without compromise.