Founded in 2017 in Zürich and backed by Migros Bank and Baloise, gowago.ch is a Fintech company providing car leasing solutions to Swiss drivers. Their proprietary technology allows users to compare, choose and order directly online from more than 5000 cars - all brands, all models, new and used.
For this campaign, we had the task to produce an advertisement film for web and social media use and a series of explanatory videos on how the service works.
Advertisement film in Swiss German + French
Explanatory videos in Swiss German + French
All contents were published by gowago.ch.
Actors Melina Hess & Elie Kaempfen
Producers Léo Chevallier & Scott Goedkoop
Director Scott Goedkoop
DP Benjamin Régis
Editors Scott Goedkoop & Benjamin Régis
Assistant Katherine Müller
Hair & Makeup Justine Sottaz
The purpose of the main film was to break the taboo around leasing in Switzerland by showing the elements of which a leasing consists with a touch of humour.
To elaborate as much as possible on the key elements of a leasing contract with gowago.ch we made a series of explanatory films.
We had a lot of fun putting this production together. Each time we thought we had a crazy concept, the client came with an even crazier idea. The challenge was to make all that craziness a reality in a film. Throwing oil over the actor with a one shot only for success given we could not get everything cleaned on time for a second take and having to punch your actor sure made it a one of a kind production once more!
We are thrilled with the result. The commercial was displayed nation wide and gowago.ch is thriving today in 2023. We are very proud to have been able to contribute to their success.
We look forward to many more such projects.