HUBLOT
E-com Campaign
Geneva, Switzerland - 2025
Scott Media House was engaged by Hublot to produce a fully-integrated visual campaign for the Classic Fusion Essential Taupe, a special-edition watch exclusively sold through Hublot’s e-commerce platform. The objective was to create a suite of cinematic and photographic assets tailored to both social and direct-to-site commerce channels, highlighting the product’s design, versatility, and premium positioning.
This production was executed on location at Lake Geneva during the summer of 2025, leveraging the natural light and scenic waterscape to reinforce the watch’s lifestyle positioning while maintaining a strong focus on e-commerce utility.
Scope of Work
SMH delivered end-to-end production services, including:
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Concept development & storyboarding
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Full production planning and logistics
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Location scouting and permit coordination
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Wardrobe, models, and casting
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Talent management and bookings (including boat)
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On-site shooting and production supervision
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Post-production direction and delivery management
SMH handled 100% of the creative and logistical pipeline, ensuring alignment between brand standards, campaign goals, and timeline commitments.
Deliverables
Video
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2 × films
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2 × Video Loops
in 16:9, 9:16, 4:5
Photography
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8 × Still Images across formats:
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Portrait (9×16)
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Landscape (16×9)
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Square/Commerce Optimized (4×5)
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Creative Strategy
The campaign aesthetic was designed to:
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Reflect the timeless yet contemporary character of the Classic Fusion Essential Taupe
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Use natural light and environment to emphasize materiality and form
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Enable maximum performance across e-commerce touchpoints
Visual consistency across formats ensured seamless integration from homepage hero content to social feed activations.
Main Film
Super8mm Reel
Photography
Challenges
Creating a timeless visual language for a contemporary e-commerce campaign required deliberate technical and creative risk.
The goal was to produce imagery that would remain visually relevant over time rather than follow short-lived digital trends. Achieving this meant avoiding purely modern capture aesthetics and instead building a look with inherent longevity and character.
To do so, we combined modern cinema cameras with vintage lenses from the 1970s, alongside selected shots captured on Super 8 mm film. This introduced organic texture, subtle imperfections, and tonal depth that digital systems alone cannot replicate.
Filming on a moving boat added operational complexity: continuous motion, shifting reflections, and rapidly changing light demanded constant real-time adjustments in framing, stabilization, and exposure. With environmental variables outside of production control, execution depended on tight coordination, technical precision, and disciplined on-set decision-making.
Impact
Content produced for this campaign was deployed across multiple brand channels, including Instagram posts and stories, e-commerce placements, and press advertisements.
Assets from the production were selected for ongoing brand use beyond initial publication, demonstrating strong internal adoption and long-term value. Visuals were integrated into both editorial and conversion-focused environments, confirming their effectiveness across distinct marketing contexts.
The campaign validated a visual direction that balanced cinematic storytelling with commercial clarity, resulting in content that functioned simultaneously as brand image material and product-driven media.
When every detail carries the brand, precision is everything.