A Proven Way to Turn Complex Medical Products into Trusted, Approved Content
High-end, multi-perspective testimonial content designed for trust, clarity and internal approval.
We produce cinematic testimonial films combining patient experience, physician insight and real-life context, built specifically for pharma, medtech and biotech communication.
Why this matters
Most medical content fails internally before it even reaches the audience.
We design content that gets approved as easily as it is understood.
With proven experience working under medical communication constraints, we structure every project to align with compliance expectations from the start, significantly reducing internal review cycles and avoiding friction between marketing, legal and regulatory teams.
A format built for healthcare communication
Medical products are complex.
Patients don’t understand them.
And most content fails to communicate both emotion and credibility.
Our approach combines three essential perspectives into a single, structured narrative:
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Patient — lived experience and outcome
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Physician — clinical validation and authority
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Relative — real-world observation and relatability
This creates content that resonates across:
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Patients
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Clinicians
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Internal stakeholders
Case Study for Edwards Lifesciences
“It was a ticking time bomb.”
A routine check-up revealed a life-threatening cardiac condition, despite almost no visible symptoms.
The Challenge
Communicate:
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A silent and complex condition
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The urgency of intervention
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The value of a specific treatment
The Approach
A multi-perspective testimonial film combining:
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Patient journey
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Cardiologist explanation
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Partner’s perspective
Deliverables
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Hero Film — 5 min patient, physician and partner testimonial
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Trailer — 30–60s campaign cut
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Social Reels (x2) — vertical edits for digital distribution
The Result
A structured content suite designed for:
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Internal communication and alignment
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Brand and digital use
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Long-term reuse across campaigns and markets


Our Content Package
Hero Film
3–5 minute cinematic testimonial
Designed for brand, website and internal communication
Trailer
30–60 second cut
Built for campaigns, launches and events
Social Reels (x2)
Short-form vertical edits
Optimized for digital distribution
Photography
Stills captured alongside filming to ensure visual consistency across all communication channels.
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Patient and physician portraits
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Environmental and clinical imagery
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Product integration where relevant
Captured during production to avoid additional shoot days and reduce overall cost.
Built for Medical Communication
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Structured for clarity and credibility
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Balances emotional storytelling with clinical explanation
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Designed with full awareness of medical advertising compliance
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Adapted to sensitive environments and real-world constraints
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Suitable for both patient-facing and professional audiences
Medical Oversight & Review
Projects include the option of a medical review layer to support accuracy and internal validation.
In collaboration with René Goedkoop, medical consultant with experience in healthcare environments,
content is reviewed when required.
This ensures:
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Accuracy of medical messaging
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Alignment with communication standards
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Faster internal approvals
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Reduced legal and compliance friction
Confidentiality & Safety
We operate with the highest level of discretion and confidentiality.
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Experienced in handling products not yet publicly released
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Strict control of sensitive medical and brand information
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Controlled production environments
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Minimal crew footprint to ensure safety and privacy
Every project is executed to the standards expected in high-stakes, regulated environments.
Process
Designed to minimize internal workload while ensuring full control at every stage.
Designed to Scale
This is a repeatable system, not a one-off production.
It scales across:
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Multiple patients
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Products
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Markets
Ensuring consistency in messaging and execution.
Why Scott Media House
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Proven execution in high-performance environments
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Fast, efficient production with minimal friction
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Cinematic quality without agency overhead
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Senior team only — no execution risk
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Experience filming high-precision products where detail and perception are critical
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Our work in luxury watchmaking, where microscopic detail and mechanical precision are critical, translates directly to filming complex medical devices and treatments
Trusted by leading brands in luxury, sport and high-performance environments









Pricing
Delivered as a standardized production package.
Typical projects range from CHF 12,000 – 20,000 depending on scope.
Next Step
Send us your product to scott@smh.art — we’ll propose a testimonial concept within 48h
or
Book a 15-minute call to scope your project by clicking here.
