HUBLOT
Loves Summer
Mykonos, Greece - 2025
Hublot commissioned SMH to transform its Hublot Loves Summer Mykonos 2025 activation into a global content campaign.
Working across multiple locations with international celebrities, ambassadors, and influencers, SMH produced a full ecosystem of real time and campaign ready assets, generating over 10 million Instagram views and a long term library of brand content supporting the launch of the Big Bang Unico Summer 2025.
Scope of Production
SMH delivered a complete content ecosystem engineered for multi platform deployment across social media, brand channels, press distribution, and tailored assets for attending celebrities and influencers.
Production covered the full visual narrative of the activation, including the watch launch, key event moments, talent interactions, branded environments, and the atmosphere of Mykonos. Assets were designed for immediate publishing as well as long term campaign use, ensuring both real time impact and lasting brand value.
Deliverables
Video
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Event recap film (long-form) — distributed on brand channels
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Vertical social Reels & short cuts
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Instagram stories
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Ambassador spotlight films
Photography
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Event reportage
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Brand-aligned portraiture
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Product & lifestyle stills
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Red carpet and VIP documentation
Creative Strategy
The production approach was designed to transform a live luxury event into a scalable content campaign.
Direction focused on balancing authentic, socially native moments with the visual precision expected from a high end brand. Scenes were captured to feel spontaneous and immersive while maintaining strong composition, lighting, and brand presence.
Every asset was conceived for multi platform performance, ensuring seamless use across social media, press, and long term brand communication while maximizing reach through talent driven content and collaborative publishing.
Main Film
Photography
Challenges
Covering a large number of international celebrities and influencers required precise coordination, rapid prioritization, and simultaneous capture across multiple moments happening in parallel.
Same day delivery demands turned production into a continuous sprint, with filming, selecting, editing, and exporting happening in real time while the event was still unfolding.
Logistics added another layer of complexity. Locations were spread across distant parts of Mykonos, and heavy island traffic compressed already tight schedules.
Operating under peak summer heat required disciplined crew management, hydration planning, and sustained performance throughout long production days.
Impact
The Hublot Loves Summer Mykonos activation generated strong performance across social platforms, press, and partner channels, demonstrating the effectiveness of a production designed for both immediate reach and long-term brand value:
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10M+ total views on Instagram across all event-related content (brand, talent, and collaborator posts)
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256K+ views on the official event recap published on Hublot’s Instagram
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8.7M+ views on the Esha Gupta Reel produced on site
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Celebrity collaboration content featuring global ambassadors amplified organic reach beyond brand-owned channels
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Widespread international media coverage in titles including Revolution Watch, The National Herald, WatchPro, and Esquire Middle East, spotlighting both the launch of the Big Bang Unico Summer 2025 and the Mykonos event experience
The production extended far beyond event documentation, generating a high-performing content library that continues to drive visibility across digital, editorial, and social ecosystems.
When every moment becomes content, precision is what turns an event into a campaign.