Rolex 24 at Daytona
x Super8mm
Daytona International Speedway, USA - 2025
To capture Daytona 2025 during the Rolex 24, Scott Media House was commissioned by Graham Doyle Racing to produce social-first content under live endurance race conditions, where speed, pressure, and unpredictability are constant.
The project focused on creating distinctive short-form edits for social platforms, blending modern motorsport storytelling with analog Super 8 filmmaking. Alongside motion, select photography was captured to support and amplify the social rollout.
The Deliverables
Film
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6x social media reels
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3x reels shot entirely on Super8mm film
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Horizontal and vertical formats included 16:9, 9:16, and 4:5 formats
The objective was to merge vintage analog texture with modern motorsport energy, without compromising relevance, pacing, or usability across platforms.
Photography
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Social-focused stills captured alongside film production
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Track, pit lane, and team environments
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Imagery designed to complement motion assets and reinforce narrative continuity
Photography functioned as a supporting layer extending the visual language of the films across social platforms.
Crew
Producer: Joe McGettigan
Director: Scott Goedkoop
Social Reels Super8mm
Social Reels Digital
Photography
Challenges
Filming on Super 8 during a 24-hour endurance race involves irreversible risk.
The race itself is a continuous test of endurance for drivers, pit crews, and media teams alike. Coverage spans a full day and night, with no pauses, no resets, and no second chances.
Super 8 offers no playback, no exposure confirmation, and no opportunity to reshoot. Footage remains unseen until the film is developed and scanned long after the race has ended.
With unrepeatable moments at speed, extreme lighting shifts from day to night, limited film stock, and production taking place in Florida with transatlantic travel from Switzerland, execution relied on precise pre-visualization, disciplined shot selection, and sustained focus under fatigue.
The challenge was not aesthetic, it was committing to decisions that could not be undone.
Impact
Content produced for this project achieved strong organic reach across social platforms.
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Instagram reels containing footage from this production reached 114K, 222K, 352K, 375K, and 1.3M views
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The Super 8mm reel ranked among the highest-performing posts
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Long-form video content on YouTube reached 85K views
While not all edits were published in full as delivered, footage from this production was actively used within the team’s social output and demonstrated clear performance at scale.
The results highlight audience appetite for distinctive visual treatment, even within fast-paced motorsport social feeds. Analog Super 8mm footage was successfully integrated into modern, music-driven edits, differentiating the content within a saturated digital environment.
This project demonstrates the ability to take controlled creative risks under live race condition, while still delivering platform-ready content.
When there are no second chances, execution is everything.